How do you know what are truly the best water heaters? For most consumers, if you type in the word “best” into a Google search for any product or service you’re not going to get what you’re looking for. For example, I typed into Google, “the best water heaters” and I get a list of websites that offer reviews.
Best Gas Water Heater – Reviews – 2017 – ConsumerSearch.com
Best Water Heater – Water Heater Reviews – 2017
Best Gas Tankless Water Heater Reviews (2018): Propane, Natural
Best Water Heater Buying Guide – Consumer Reports
And the list goes on. There are usually 15 websites listed on Google for that search phrase, 5 of which are paid search ads. The companies that are paying for their advertisement have “Ad” next to the search. The paid ads are always at the top and the bottom of each page. Google is great about showing the public who their paid advertisers are. After the paid ads there are organic advertisers. These are companies that invest in their website through search engine optimization (SEO)–– explaining that is for another day.
Find Exactly What You’re Looking For
One thing to note is you’ll usually see well-written text and excellent websites at the top of organic searches. If you click over to any of those websites to find what you’re looking for, you’re out of luck. While you may find some information on water heaters, you won’t find exactly what you’re looking for.
You’ll notice that all the websites that you click over have links to other sites that are selling water heaters. The goal for these companies isn’t to find you “the best water heater”, it’s to get you over to Home Depot, Lowes or Amazon so you’ll buy a water heater from them. Like it or not, this is how the internet works. Even companies like Consumer Reports and Consumer Search are merely in it to sell your traffic. If you click on one of the links, they’ve done their job and made their money.
Be Specific About Your Search Or You’ll Be Chasing Your Tail
If you want to find the right water heater, then start by asking friends, family, and neighbors. Every home has a water heater, below is a list of questions you’ll want to ask.
What’s the brand of your water heater?
How old is it?
Has it ever broke down?
Are you happy with its performance?
How much did you pay for it?
Who installed it?
Where did you buy it?
Once you decide on a brand, then do a specific search to get more details.
For example, search “Bradford White water heater reviews” or “AO Smith natural gas water heater reviews.” Be very specific with what you’re looking for or the internet will have you chasing your tail. Bradford White, AO Smith, and Rheem all make quality water heaters.
Your plumbing company is also a good place to start your search. Every plumbing company has a water heater they recommend. At Big B’s Plumbing, we stock Bradford White water heaters. Bradford White is American made and is known for its quality.