Let’s face it; we have seen significant changes in how people think and talk. As I start pushing for the big 60, I can see how my vocabulary has changed as well as my thinking. I’m not alone; it’s a different world than it was just five to ten years ago. New trends, as well as new demands, are put on us every day in our businesses, and that includes the plumbing industry. Whether we like it or not, we need to progress with the latest plumbing trends and technologies, or your plumbing business will be left behind. The ones that can look ahead, anticipate changes, and take advantage of available technology before the rest can expect to be on top.
Progressive Plumbing Companies Will Take Full Advantage Of Software
So what kind of plumbing trends can we expect moving into 2023? Progressive companies will take full advantage of software such as Service Titan to help them better manage their company. It will manage dispatch, schedule appointments, and provide marketing, financing, customer experience, and accounting. Plumbing technicians will run their estimates from a tablet, and potential customers will have them in their inboxes. Service Titan software will seamlessly handle the rest once the technician enters the information. Without question, the latest software will play a big role in plumbing trends moving into 2023.
Service Titan is a software platform designed for home service businesses, including plumbing businesses. The software offers a variety of features and benefits, including:
Service Titan Is An Industry Leader
- Scheduling and dispatching: Service Titan allows you to schedule and dispatch jobs to your technicians efficiently, which can help you increase productivity and reduce downtime.
- Customer management: The software includes a customer management system that allows you to store and access customer information, including contact details, job history, and billing information.
- Invoicing and payment processing: Service Titan allows you to create and send invoices, and process payments online, which can help streamline your billing and payment process.
- Marketing and CRM: The software includes marketing and CRM tools that help you create and manage marketing campaigns and engage with customers, which can help you increase revenue and customer retention.
- Reporting and analytics: Service Titan provides a comprehensive set of reporting and analytics tools that allow you to track key performance indicators and identify trends in your business.
- Integrations: Service Titan integrates with other tools and software, such as QuickBooks, Salesforce, and MailChimp, which can help you automate your workflows and streamline your business processes.
- Mobile App: Service Titan has a mobile app for field technicians that allows them to access schedules, customer information, and job details and update job status in real-time. This can help improve communication and coordination between the office and the field.
- Automation: Service Titan’s software automates repetitive tasks like scheduling, dispatching, invoicing, and payment processing, which can save a lot of time and reduce human error.
Overall, Service Titan can help plumbing businesses improve their efficiency, increase revenue, and provide better customer service.
Social Media & SEO Will Be Necessary For Success
In 2023 your business will need to stand out online. The days of the printed yellow pages and Thomas’s guidebooks are well behind us, at least for those old enough to remember those things. Your online SEO will be as critical as ever for your organic searches. But, your SEO will go well beyond signing up for your “Google My Business listing” and setting up a small website; it will require becoming an authority in your market. 2023 will require discipline and consistency from leaders and technicians. Plumbing companies that stand out will do so by standing out on social media platforms. Social media is a cost-effective way to stand out, keeping potential customers connected with your plumbing business.
Utilizing social media is an effective way to promote your plumbing business online.
Steps To A Successful Social Media Campaign
- Choose the right platforms: Not all social media platforms are created equal. Consider which platforms your target audience is most active on and focus your efforts there. Facebook, Instagram, and Twitter are popular choices for businesses in the service industry.
- Create a professional profile: Make sure your business profile is complete and includes all relevant information, including your business name, contact information, and a link to your website. Use high-quality images and a logo that represents your brand.
- Share engaging content: Share pictures and videos of your work, testimonials from satisfied customers, and updates about your business. Use relevant hashtags to make it easier for potential customers to find your content.
- Engage with your audience: Respond to comments and messages promptly and actively engage with your followers. This will help build relationships and increase brand loyalty.
- Use paid advertising: Platforms like Facebook and Instagram Ads allow you to target specific demographics and reach potential customers who may not find you through organic search. Consider using paid advertising to boost the visibility of your business.
- Use analytics: Use the analytic tools provided by your social media platforms to track the performance of your posts and identify what is working and what is not.
- Be consistent: Post regularly and be consistent in terms of your messaging, brand voice, and visuals across all your social media platforms.
- Try new things: Social media is constantly changing, and new features and tools are added regularly. Be open to trying new things, such as Instagram Stories, Facebook Live, and TikTok, to see if they can help you reach and engage with potential customers.
In 2023 Educating The Customer Will Take A High Priority
In the early years, our family would call a family plumber. I remember his name was John Sutherland. John would come over and repair what needed to get repaired. We didn’t ask for an estimate; we knew John would take care of us and that he was fair. That’s no longer the case in 2023; that kind of trust isn’t there any longer. Customers want to know how much it will cost by providing a free estimate in writing. Additionally, they’ll want to know who will be in their home, which means background checks on plumbing technicians. In 2023, educate customers on the importance of the job and what they are paying for.
Educating your plumbing customers can help them better understand their plumbing needs and make more informed decisions about the services they need. Here are a few ways you can educate your customers:
Reaching Your Customers In 2023
- Provide written materials: Create brochures or fact sheets that provide information about common plumbing issues and the services you offer to resolve them. Make these materials available on your website, or give them to customers during service calls.
- Use videos: Create videos demonstrating simple plumbing tasks, such as changing a faucet or unclogging a drain. These videos can be shared on your website or social media channels.
- Offer workshops or seminars: Host workshops or seminars for your customers on topics such as water conservation, energy-efficient appliances, or preventative maintenance.
- Create a blog: Create a blog that provides helpful information about plumbing issues and the services you offer. This can be a great way to educate your customers and establish yourself as an authority in the industry.
- Provide customer service: Provide excellent customer service by being available to answer any questions or concerns your customers may have about their plumbing.
- Use social media: Use social media to share tips, tricks, and best practices related to plumbing. This can be a great way to educate your customers and build a community around your business.
- Use plain language: Avoid using technical jargon or complex terms when communicating with customers. Use plain language that is easy to understand.
- Offer a Guarantee: Offering guarantees on your work can give customers peace of mind and also serve as an opportunity to educate them on what to expect from your service.
Educating your customers can help them make informed decisions about their plumbing needs and build trust and loyalty with them.